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Product launch can
be the most exciting and most overwhelming time for
a company. With the clock ticking, there is only
one chance to launch the product well. Do you have
the resources and infrastructure you need to successfully
launch your high-potential product? What will it
take to make your product a market leader?
Successful commercialization of the product requires
timely proficiency in everything from medical education
and KOL development to marketing and sales force deployment.
Many of these core competencies may already be in your
company, but expertise in certain areas might be best
outsourced. Numerous companies have found that partnership
with an outsourced service provider provides an opportunity
to market the product independent of a co-marketing
or out-licensing relationship.
As a leading diversified sales and marketing provider,
PDI offers full commercialization resources for emerging
products. Combining core competencies in talent acquisition,
training, sales management and sales operations, PDI
structures and implements comprehensive turnkey solutions
to position, launch and grow new brands.
A current client recently selected PDI as an alternative
to a co-marketing agreement with a larger pharmaceutical
company. PDI provided territory mapping and alignment,
testing of appropriate messaging with the physician
audience, sales force recruitment & deployment, sales
management, and reporting. The client/service provider
partnership also allowed for a dynamic conversion in
which the client built an internal sales force by hiring
from the contract sales teams. The client exceeded
their commercialization objectives during the 2-year
program. Product revenues doubled, and overall results
proved that face-to-face selling was 40%-50% more effective
than the exclusively nonpersonal sales tactics they
had been considering.
Whether you are launching your first product or simply
your first product in a new therapeutic area, choose
PDI Performance Sales Teams as your
partner and let
PDI commercialization expertise drive your product
to
market leadership.
For more on our capabilities, click
here.
To view case studies demonstrating PDI solutions, click
here.
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