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You have a better
product than your competitor, but you can't seem
to gain traction in the market. Could your product
become a market leader by simply increasing your
share of voice? Does it seem like competing reps
complete more visits to target practices, get more
time with doctors, and get more prescriptions because
of it?
The biggest marketing challenge most brands face is
winning the battle for share-of-voice. It's easy to
see why. An increasing number of products is putting
ever greater demands on the attention of healthcare
providers (HCPs)—including in-person calls, e-detailing,
targeted campaigns and other promotional communications.
This is compounded by the fact that doctors will typically
only remember 8% of details and will need to hear a
message 7-10 times before even considering a behavioral
change.
Whether you want to launch a product, relaunch an
under-performing brand, blanket selected territories
with additional personnel, or drive up top-of-mind
awareness, the solution is to increase the quantity,
effectiveness, and value of office details. Among the
clutter of messages, doctors, above all, want accurate
information that will help them in their practice.
PDI Performance Sales Teams, comprising only the top
4% of candidates, will provide the highest quality
details to help your products succeed. PDI reps are
recruited to have extensive experience in your therapeutic
category, trained via PDI University, our state-of-the-art
e-learning platform, and supported by a results-driven
process of Sales Management Excellence.
For decades, our teams have communicated brand information
effectively and convincingly to increase both SOV and
to change prescribing behavior. In addition, PDI Sales
Operations provides precise market analytics to optimize
territory mapping, test brand positioning and to allow
mid-course strategic adjustments. To generate the greatest
SOV, choose PDI Performance Sales Teams for its track
record of results and customer satisfaction, and its
core competency in developing flexible sales force
solutions.
For more on our capabilities, click
here.
To view case studies demonstrating PDI solutions, click
here.
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