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You will be launching
an innovative product and want the highest potential
NPV. Your successful launch will not only establish
your commercial capability as a company, but will
create investor confidence, and will generate opportunities
to pursue other deals. But how will you mitigate
the risks and minimize the costs of going it alone?
How will you fill your company's gaps in expertise,
experience, or infrastructure?
Rather than out-licensing, an increasing number of
emerging pharmaceutical and biotechnology companies
are choosing the "go-it-alone" strategy for commercializing
their product. The potential NPV is higher, they maintain
control of the product, and they can systematically
build their own commercial competencies. The commercialization
process, though, can be overwhelming as it requires
the flawless execution of medical education, market
research and consulting, publication planning, marketing/promotional
planning, sales force hiring, training, and deployment,
PR, professional relations, KOL management, etc. Numerous
companies have found that partnering with an outsourced
service provider is an excellent way to fill any gaps
in expertise and still allows the company to maintain
total control of the product.
As a leading diversified sales and marketing provider,
PDI offers full commercialization resources for emerging
products—and emerging companies. Whether you are
seeking expertise in sales force hiring, training,
and deployment, business analytics, market research,
medical education, or other commercial competencies,
PDI will partner with you to develop a customized solution.
PDI consistently partners with emerging pharmaceutical
and biotechnology companies and brings an expertise
in working with a company's biggest growth drivers—whether
those are multi-billion dollar blockbusters or your
company's first product to market.
With decades of experience in product commercialization
and specific core competencies in sales team development
and deployment, market research, and medical education,
PDI will strengthen your confidence that you can succeed
with the "go-it-alone strategy." Choose PDI and you
get a service partner fully committed to your success
and satisfaction. The PDI commitment to you goes far
beyond any contractual agreement—our goal is to
help you make your product the market leader, and to
help you get the most value out of that product.
For more on our capabilities, click
here.
To view case studies demonstrating PDI solutions, click
here.
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