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Has a limited pipeline
forced you to extend the life cycle for your mature
and declining products? Is your internal sales force
over-qualified for the job of supporting these brands?
How will you maintain top line sales for your mature
and declining brands while putting your best resources
behind growth and launch brands?
Each stage of the product life cycle requires different
communication activities based on the information needs
of the target audience. A successful launch team must
be able to drive a treatment paradigm shift by highlighting
the benefits of a new drug and establishing where it
fits in the physician's practice. By contrast, support
of a mature or declining product requires a selling
strategy focused on maintaining share of voice and
top-of-mind awareness through information updates,
samples, and patient education materials. The objectives
are very different and the resources necessary to accomplish
these goals require a sales force alignment that most-efficiently
segments sales
force talent.
The PDI solution lets you match the sales team profile
and compensation structure to the life-cycle requirements
of your brand. PDI teams are recruited to match your
specifications for experience, training and cultural
alignment. Choose PDI Performance Sales Teams and you
gain a service partner not only chosen to sell the
biggest growth drivers including 13 blockbusters, but
also a provider that has elevated brands to blockbuster
status, successfully launched numerous brands for established
and emerging companies, and revitalized a product nearing
patent expiration.
For more on our capabilities, click
here.
To view case studies demonstrating PDI solutions, click
here.
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